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NIKE LAUNCH EXCLUSIVE NEW SILVER FUELBAND

H mag

We’re telling you about it now, because this time, numbers are limited. Proving that fitness is now fashionable and somewhat elite, Nike are introducing their Nike+ FuelBand in what they’re calling an ‘exclusive’ silver.
SO WHAT’S IN A COLOUR? APART FROM STAINLESS STEEL CLASPS, BEZELS, SCREWS AND MIRROR POLISHED SURFACES. WE’LL TELL YOU WHAT.

The idea of the Nike+ Fuelband is that you can measure your activity, whatever your level of athleticism, whatever your chosen sport. This silver band (which you wear 24/7) however is that more sensitive at measuring your intensity of workout, and also more sensitive to your chosen sport as it clocks up your ‘Fuel Points’.

Whether you’re running or spinning or walking (it’s a great little pedometer) this time there is little chance of being cheated out of your fitness points, or ‘Fuel Points’. This band will also give you a nudge if you’ve been inactive for more than 30 minutes, (though Nike+ Sessions will take into account and count your sleeping hours too), yes this silver band has a whole new body-busting brain of its own.

Oh and did we tell you it’s also a watch, so it can display your progress in real time, too?

The band satisfyingly sends all your activity information back to the Nike+ FuelBand App for you to keep tabs on, and what’s even more satisfying is that you can now share the info with friends also using the gizmo (whatever the colourway of their FuelBand) through Nike+ Groups, and even challenge them to a fitness dual. Well you are an ‘elite’ member of the swooshiest club now.

Nike say this limited edition silver edition NIke+ Fuelband is a whole new ‘beautiful motivation on your wrist.’ We’ll take one, and challenge you to get yourself one too.

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The new H mag campaign by the famous fashion photographer Joey Shaw

 The new H mag campaign by the famous fashion photographer Joey Shaw

The new stunning H mag campaign has been released today in London.
The image for the campaign  has been shot by the famous fashion photographer Joey Shaw with the Arcadia Mgmt Group of NYC following the Art Direction.
The campaign is anticipating the new release of the new H mag for iPad that is planned to be published at the end of August 2015.